New York
Building
Generational
Brands.
An ecommerce holding and operating company.
We operate
ecommerce brands.
End-to-end coverage of every function a consumer brand needs. From the first ad to the last fulfillment.
Brand & Creative.
Identity, packaging, photography, and the creative work that turns a product into a brand.
Paid Acquisition.
Meta, TikTok, YouTube, and the channels every brand we touch lives on.
Lifecycle & Retention.
Email, SMS, subscription, and the retention engine behind every profitable brand.
Supply Chain.
Sourcing, manufacturing, 3PL, and international logistics across categories.
Finance & Ops.
Operating models, inventory planning, cash flow, and the back-end every brand needs.
Engineering.
In-house tooling and the AI stack that lets the team move faster on every launch.
How we win.
Our edge breaks down clearly into three categories.
Creatives
that print.
A creative team running paid acquisition across Meta, TikTok, and every channel that matters today.
In-house
AI stack.
We work with past YC founders and top Silicon Valley engineers to build our own tooling. Customized systems that let our creatives ship faster.
Operating
infrastructure.
In-house tools for reducing churn and expanding margin. International supply chain with industry-leading lead times and strong rates for delivery, pick-pack, and fulfillment.
How the playbook
came together.
A compressed history of how the machine got built.
The toolkit behind
every launch.
The projection tools we use internally to size launches and stress-test scenarios. Free, no signup.
Simple Projection.
Three views built for sizing a launch in under a minute.
- Income statement
- Cohort analysis
- Ideal ROAS / daily spend trade-off
Advanced Projection.
The full operating model. The tool we use internally on every launch.
- Income statement
- Cash flow statement
- Inventory forecasting
- Advanced retention analysis
- And more